1. Skill Development: To equip adolescents and young adults with the skills needed for sustainable careers in Innovative Technology and Entertainment Industries, ensuring they are prepared for future job markets.
2. Positive Youth Development: To foster personal growth, resilience, wisdom, intelligence, and confidence in participants by helping them develop assets and strengths to face and overcome personal and external challenges.
3. Hands-On Learning: To provide immersive, activity-based learning experiences through interactive tours and workshops, igniting a passion for learning and making a positive impact on students’ lives.
4. Career Pathway Exposure: To offer participants direct links to Media Industry Careers by providing access to over 300 career pathways and opportunities via skill-building and media development modules.
5. Community and Leadership: To encourage and instill leadership, social responsibility, and community building among participants by increasing their engagement in their communities and promoting healthy, positive life skills to reduce and prevent at-risk behaviors.